AI Engineering

Generative AI Development

Turn large language models into reliable product features that write first drafts, condense long documents and pull structured facts from unstructured text, all in your organisation’s voice.

Illustration of generative AI producing text, image and code panels from a central spark

Introduction

From impressive demo to dependable feature

Generative AI can produce fluent text in seconds, but fluency is not the same as usefulness. A proposal draft that invents product features, or a summary that drops the one clause legal cares about, creates more work than it saves.

Our generative AI development focuses on the conditions that make output trustworthy: the right source material, clear instructions, structured outputs your software can validate, and review steps in the places where mistakes would be costly.

Business challenges

The problems this solves

01

Inconsistent output quality

The same prompt can produce excellent results one day and unusable ones the next, which makes teams hesitant to rely on it.

02

Hallucinated facts

Models fill gaps with plausible-sounding details unless they are grounded in verified sources and told how to handle missing information.

03

Brand and compliance risk

Generated content can drift from approved terminology, tone or regulatory wording if guardrails are not designed in.

04

Unclear cost at scale

Token usage that looks trivial in a pilot can become significant once thousands of users rely on the feature daily.

Proposed approach

How we approach it

We treat each generative feature as a small, testable system rather than a clever prompt.

  • Define the job precisely: the input, the expected output format and what a reviewer would reject
  • Ground generation in retrieved documents, product data or templates instead of the model’s memory
  • Request structured output (JSON or field-by-field) so software can validate it before display
  • Build an evaluation set from real examples and score every prompt or model change against it
  • Choose the smallest model that meets the quality bar, and cache repeated work to control cost

Core capabilities

What we deliver

Drafting assistants

First drafts of proposals, product descriptions, job adverts and customer replies, based on approved templates and data.

Summarisation

Concise summaries of contracts, reports, meeting transcripts and case histories, tuned to what each audience needs.

Information extraction

Turning emails, PDFs and free-text notes into structured fields that downstream systems can use.

Translation and localisation

Context-aware translation that preserves terminology lists and formatting for multilingual teams and customers.

Semantic search

Finding content by meaning rather than exact keywords across knowledge bases and document stores.

Content transformation

Rewriting material for different channels, reading levels or formats while keeping key facts intact.

Use cases

Relevant use cases

Examples of where this capability is commonly applied.

Use case

Sales proposal first drafts

Pull client details from the CRM and approved service descriptions into a structured proposal draft that a salesperson refines rather than writes from scratch.

Use case

Contract clause summaries

Highlight renewal dates, liability caps and termination terms from supplier agreements for procurement review.

Use case

Product catalogue enrichment

Generate consistent descriptions and attribute tags for thousands of SKUs from supplier specifications.

Use case

Support case condensation

Give agents a short summary of a long ticket history before they respond, so customers do not have to repeat themselves.

Technology considerations

Choosing the right technology

Model choice depends on quality requirements, data sensitivity, latency and budget. We stay provider-neutral and design so that models can be swapped as the market evolves.

Model access

  • Commercial LLM APIs
  • Open-weight models
  • Private cloud hosting

Grounding

  • Vector search
  • Hybrid keyword + semantic search
  • Prompt templates

Engineering

  • Python
  • Node.js
  • Structured output validation
  • Evaluation harnesses

Implementation

Implementation process

  1. 1

    Use-case definition

    Document inputs, outputs, reviewers and success criteria with the people who will use the feature.

  2. 2

    Data and template audit

    Collect example inputs, approved wording and reference outputs to build the evaluation set.

  3. 3

    Prototype and evaluate

    Compare prompting strategies and models against the evaluation set, not against intuition.

  4. 4

    Integrate and harden

    Embed the feature in your application with validation, fallbacks, logging and rate limits.

  5. 5

    Pilot and tune

    Release to a small group, collect structured feedback and refine before wider rollout.

FAQs

Frequently asked questions

Answers to the questions we hear most often. If yours is not covered here, our team is happy to talk it through.

Have a document-heavy process in mind?

Share an example workflow with us and we will outline where generative AI could help, and where it should not.